Obamas Rhetoric Essay Example

Obamas Rhetoric Essay Barack Obamas rhetorical style is broadly acknowledged to be one of the most outstanding examples of communication strategy in recent political oratory. His political success reinforces the thesis that language is a powerful tool to influence citizens. The relationship between power, discourse and cognition provides the theoretical framework for the present analysis of Obama? s Inaugural Address; a speech which relies on literal meanings, and above all on figurative ones. Using this speech I will demonstrate how metaphor is a powerful strategy since first, it facilitates the understanding of abstract concepts in a short time span; second, it conveys positive images that benefit the orator; and, finally, because the message conveyed is doubly powerful as it works through both auditory and visual channels. EL DISCURSO DE INVESTIDURA DE BARACK OBAMA: METAFORA Y VALORES COMO ESTRATEGIAS PERSUASIVAS PARA CELEBRAR UNA PRESIDENCIA LE DISCOURS D’INVESTITURE DE BARACK OBAMA: METAPHORE ET VALEURS COMME STRATEGIES PERSUASIVES POUR CELEBRER UNE PRESIDENCE We will write a custom essay sample on Obamas Rhetoric specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Obamas Rhetoric specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Obamas Rhetoric specifically for you FOR ONLY $16.38 $13.9/page Hire Writer RESUMEN: La estrategia retorica de Barack Obama es una de las mas sorprendentes en la oratoria politica mas reciente. Una victoria politica que refuerza la tesis del lenguaje como arma poderosa para influir en los ciudadanos. Las relaciones entre poder, discurso y cognicion constituyen el marco teorico del presente analisis en torno al Discurso de Investidura pronunciado por Obama en su toma de posesion como presidente; un discurso basado en significados literales y, sobre todo, metaforicos. Tal recurrencia mostrara el poder de la estrategia metaforica: Primero, porque la metafora facilita el comprension de conceptos abstractos en un breve espacio de tiempo; segundo, porque transmite imagenes positivas que benefician al orador; por ultimo, porque el mensaje metaforico es doblemente efectivo puesto que funciona a traves de un canal auditivo y otro visual. PALABRAS CLAVES: oratoria politica; poder; estrategia; metafora; cognicion. SUMARIO: 1. Introduccion 2. Procedimiento 3. Funcion antropologica de la metafora en el Discurso de Investidura de Obama 4. Las metaforas belicas, del edificio y el viaje en el Discurso de Investidura de Obama 4. 1. La metafora belica 4. 2. La metafora del edificio 4. 3. La metafora del viaje 5. La retorica de los valores 6. Conclusion RESUME: La strategie rhetorique de Barack Obama est l’une des plus surprenantes de l’art oratoire politique le plus recent. Une victoire politique qui renforce la these du langage comme arme puissante pour avoir de l’influence sur les citoyens. Les relations entre pouvoir, discours et cognition constituent la delimitation theorique de cette analyse autour du Discours d’Investiture prononce par Obama lors de sa prise de possession comme president; un discours base sur des significations litterales et, surtout, metaphoriques. Cette recurrence montrera le pouvoir de la strategie metaphorique: en premier lieu, parce que la metaphore facilite la comprehension de concepts abstraits dans un bref espace de temps; deuxiemement, parce qu’elle transmet des images positives qui profitent a l’orateur; enfin, parce que le message metaphorique est doublement effectif etant donne qu’il fonctionne par l’intermediaire d’un canal auditif et d’un canal visuel. MOTS CLES: art oratoire politique; pouvoir; strategie; metaphore; cognition. SOMMAIRE: 1. Introduction 2. Notre approche 3. Fonction anthropologique de la metaphore dans le Discours d’Investiture d’Obama 4. Les metaphores de guerre, du batiment et du voyage dans le Discours d’Investiture d’Obama 4. 1. La metaphore de guerre 4. 2. La metaphore du batiment 4. 3. La metaphore du voyage 5. La rhetorique des valeurs 6. Conclusion KEY WORDS: political oratory; strategy; metaphor; cognition. power; SUMMARY: 1. Introduction 2. Our approach 3. Embodied function of metaphor in Obama’s â€Å"Inaugural Address† 4. War, construction, and journey metaphors in Obama’s Inaugural Address 4. 1. The war metaphor 4. . The construction metaphor 4. 3. The journey metaphor 5. The rhetoric of the American values 6. Conclusion Fecha de Recepcion Fecha de Revision Fecha de Aceptacion Fecha de Publicacion 15/04/2011 17/10/2011 18/11/2011 01/12/2011 pragmalingiuistica 19 (2011) 44-55 45 Barack Obama’s Inaugural Address: Metaphor and Values as Captivating Strategies to Celebrate a Presidency M. PILAR GUITART ESCUDERO â€Å"The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often the oath is taken amidst gathering clouds and raging storms†. Barack Obama, Inaugural Address, 1-20-2009) 1. INTRODUCTION Language is the only tangible vehicle to access knowledge as well as a powerful tool that influences perceptions, and behaviors (Austin, 1962; Searle, 1969). Words that evoke emotion may have a strong psychological impact on the audience (Ullman, 1969). Additionally, discursive genres are embedded in the culture and society in which they are produced. Therefore, any speech with the purpose of persuasion requires the most careful choice of language and contextual adjustment. Thus, political discourse seems to be a clear piece of evidence where rhetorical language is seen in action. This article attempts to analyse Obama’s Inaugural Address as a means of transmitting the American Dream to argue that metaphorical representation is essential to the relationships between word and action. This work will demonstrate that one reason for Obama’s success is that his linguistic choices are conveyed in captivating metaphors which often emerge from the American values. Relationships between metaphor, rhetoric and politics along with methodology used in study will be discussed in the first section. Evidence of metaphorical instances in Obama’s Inaugural Address is shown through the whole article as devices which help connect him psychologically with his audience. The second section explores the connections between Obama’s metaphors and notions related to the human body and its surrounding experience. Section three demonstrates how some metaphors work as cognitive patterns which provide whole semantic fields (Lakoff, 1980: 36; Cuenca Hilferty, 1999: 72): Political activity will be conceptualized as a battle, a construction, and a journey. The last section analyses some of the American values underlying Obamas Inaugural Address, and how, through an extremely empathic speech, the messages conveyed help connect Obama with his audience. 2. OUR APPROACH Persuasive strategies in political rhetoric are found in literal meanings, and also often in figurative. Scholars have agreed that metaphor is frequent and diverse (T. Carver, 2008; Honohan, 2008; Pikalo, 2008; Fridolfsson, 2008), ranging from election time to celebration speeches (Mieder, 2009; Vertessen Landtsheer, 2008). The reasons for such abundance of metaphors lie in the fact that they serve as both powerful learning tools and persuasive devices. A metaphor has learning power because it facilitates the understanding of messages by converting abstract notions into concrete ones (G. Lakoff, 1980; Cuenca Hilferty, 1999). Its persuasive power lies in the subliminal meanings conveyed by unconscious associations of words. Therefore, metaphor is a major means of ideological transmission appealing â€Å"to our emotions (or pathos) through unconsciously formed set 46 Barack Obama’s Inaugural Address: Metaphor and Values as Captivating Strategies to Celebrate a Presidency M. PILAR GUITART ESCUDERO of beliefs, attitudes and values. † (Charteris-Black, 2005: 175) While it projects positive images that benefit the orator, it also conveys negative ones for his adversary. Consequently, it has the power to act as an emotional stimulus whose response may significantly change listeners attitudes and actions. Finally, the message conveyed by metaphor is doubly powerful as it works through both auditory and visual channels at the same time, a verbal message and a mental image. Metaphors embody basic motives and can even appeal to international audiences (M. Osborn, 2009:81). However, metaphors often need to be adapted to the culture in which they are uttered in order to be persuasively effective (J. Aitchison, 1997: 92). Hence, not only do metaphors have a cognitive nature, but they also need to be culturally grounded. For this reason, metaphors may vary under time and space constraints as shown by diverse oratory styles (Charteris-Black, 2005; Mussolf, 2004). The theoretical framework presented in Critical Metaphor Analysis (Charteris-Black, 2004) provides an adequate approach to determine and analyze a specific set of metaphors found in Obama? s Inaugural Address. The cognitive theory of conceptual metaphor mapping is closely related to patterns of source domains usually salient to the audience. This is the reason why political activity is often considered a journey, a war, and a construction. Moreover, understanding social, cultural and ideological values is central to account for certain metaphorical choices. According to Charteris-Black (2004: 12), metaphor is an effective persuasive tool because it â€Å"taps into an accepted communal system of values. † Regarding previous works on metaphor, persuasion and ideology (Charteris-Black, 2004, Guitart, 2005; Lakoff, 2006; Mussolf, 2008), this article will demonstrate that Obama? s choice of metaphors is conscious and often carried out under the influence of a set system of values. A qualitative approach is central to this work. Therefore, it takes into account Praglejazz and E. Semino’s Metaphor Identification Procedure (2007) to determine the metaphoricity which takes place in Obama’s victory speech. MIP is based on a comparison between contextual and basic meanings. If the meaning of a lexical unit can be understood by comparing it to its basic one, the unit can be termed as metaphorical. This method focuses on the distinction between words conveying metaphorical meaning and those which do not according to context as a wide range of words can be considered metaphorical depending on different contexts. For instance, the term crusade is metaphorically intended in Bush’s rhetoric, it is interpreted as literal by many Muslims (Charteris-Black, 2004). 3. EMBODIED FUNCTION OF METAPHOR IN OBAMA’S â€Å"INAUGURAL ADDRESS† As G. Lakoff M. Johnson (1980) stated, people categorize their surrounding reality by establishing boundaries according to their own experience. In metaphorical speech, abstract notions are usually organized in physical objects, spatial orientations, and fixed structures, relating to daily human experience. Therefore, the resulting notions become more familiar, easier to understand, and are processed much faster. The human body is a productive lexical field for metaphorical creation in political discourse as Obama’s Inaugural Address demonstrates. For example, in the following excerpt, â€Å"†¦ these men and women struggled and sacrificed and worked till their hands were raw†¦Ã¢â‚¬  he uses an evaluative image related to the body term hand described as raw, and surrounded by verbs such as struggle, sacrifice, and work. In the next example, he refers to a metaphorical phrase containing pragmalingiuistica 19 (2011) 44-55 47 the words hand and fist, â€Å"To those who cling to power [ ] we will extend a hand if you are willing to unclench your fist. † Likewise, another metaphor combining bodily needs and nature appears as a parallel reference to body and mind, â€Å" ake your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds. † Nature and natural phenomena terminology described in different ways, icy currents, rising tides, gathering clouds, water of peace and raging storms, lead us to associations with bad and good times, â€Å"†¦in this winter of our hardsh ip, [†¦], let us brave once more the icy currents, and endure what storms may come. † [†¦] The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often the oath is taken amidst gathering clouds and raging storms. Many inanimate beings are conceptually, and linguistically, treated as humans. In other words, typically human features and actions are assigned to institutions, countries, and organizations. Relevant consequences arise from the analogy embodied in personifications. First, listeners feel a greater identification and a more positive attitude towards the object that has â€Å"become† human. Second, personification conveys more information than literal speech in a shorter utterance, which paradoxically is processed faster. In Obama? Inaugural speech, the word America undergoes a process of personification which results in a captivating metaphor because of its affectionate tone. For example, we read about ? Americas birth? , in other words, an America who is born into a new age of Obama? s victory; we also read about â€Å" a young nation †, and finally we read that â€Å" America is a friend † In the sphere of international politics, Obama? s Address depicts nations as humans, highlighting the need for good relationships in a globalized world: â€Å" reater cooperation and understanding between nations † where â€Å" the world grows smaller † Other abstract entities such as system, crisis, and economy undergo a similar process, â€Å"†¦our system cannot tolerate too many big plans †, â€Å"†¦this crisis has reminded us†¦Ã¢â‚¬ , and â€Å" the state of the economy calls for action†¦Ã¢â‚¬  Finally, one last personification which draws our attention is â€Å"†¦worn out dogmas that [ ] have strangled our politics. † This represents another captivating metaphor because of the negative associations conveyed in the gra phic idea of strangulation. Obama relates prior attitudes of intolerance with the deterioration of the Republican? s political activity. In addition to metaphor, metonym is another commonplace in political communication. The mental process involved in this strategy relates to the substitution of one entity for another without the use of an analogy. For instance, the name of a place is used instead of the activity which takes place there. In Obama? s speech, as in many other political speeches, words that name capital cities such as Washington or Madrid most frequently replace the word government. In turn, government is used instead of an explicit reference to â€Å"the elected and nonelected officials†. In both cases, this substitution takes place between a city and an institution, respectively, to refer to people and their activities. Metaphor and metonym often function together. For instance, the word government can be used for people, and at the same time to refer to human actions assigned to such institution, as stated in the following excerpt from the Inaugural speech, â€Å"The question [ ] is not whether our government is too big or too small, but whether it works whether it helps families find jobs The same process applies to the term country, â€Å"†¦what this country has already done†¦Ã¢â‚¬  as well as institutions, â€Å"†¦our schools fail too many†¦Ã¢â‚¬  Likewise, America becomes the 48 Barack Obama’s Inaugural Address: Metaphor and Values as Captivating Strategies to Celebrate a Presidency M. PILAR GUITART ESCUDERO audienc e, But know this, America † A cause-effect metonym is also used by Obama to designate energy resources instead of its effect, â€Å"We will harness the sun and the winds and the soil to fuel our cars and run our factories. Another metonymic connection has been found to name containers in the place of their content, â€Å"†¦the electric grids and digital lines that feed our commerce and bind us together† instead of referring to energy itself. Synecdoche, a type of metonym that names a part for the whole, or vice versa, can also be traced to one of Obamas statements where the term heart replaces person, â€Å"†¦our ability to extend opportunity to every willing heart†¦Ã¢â‚¬  Likewise, he mentions particular institutions such as schools, colleges, and universities instead of referring to a faulty education system, â€Å" nd we will transform our schools and colleges and universities to meet the demands of a new age. † In sum, the use of these devic es could lead us to believe that the mental processes involved play an essential role as captivating strategies because of the psychological connections these devices build between orator and audience. 4. WAR, CONSTRUCTION, AND JOURNEY METAPHORS IN OBAMA’S INAUGURAL ADDRESS Certain metaphors are known as structural metaphors (Lakoff and Johnson, 1980). They are named structural because they generate new metaphors out of a single semantic field in order to form a whole group of metaphors around the same topic. Some of the major semantic fields as speeches by European and American political leaders have proved are war, construction and journey. For instance, conflict metaphors are associated to M. Thatcher, journey metaphors, to M. Luther King and, construction ones to B. Clinton (Charteris-Black, 2005). This section will outline how this type of representation is used in Obama’s Inaugural Address to create captivating effects. 4. 1. THE WAR METAPHOR In general terms, POLITICAL ACTIVITY IS A WAR is a frequently used metaphor during election time (M. P. Guitart, 2005): Elections usually become battlefields; words turn to weapons; and opponents are enemies. Even when it is an inaugural speech, war lexicon is still evidenced like in the case of Obama? s, â€Å"†¦each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet. † In a subtle manner, Obama criticizes the lack of measures taken in the US to save energy. He references the negative consequences of such waste for the country and for their neighboring democracies while he condemns the profit made by other countries. Additionally, messages sometimes switch from a metaphorical meaning to a literal one, as seen in the previous and also in the following excerpt, â€Å"We will not apologize for our way of life, nor will we waver in its defense, and for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken; you cannot outlast us, and we will defeat you. † Through this fragment, listeners evoke â€Å"real† battles in their minds. They join Obama’s courageous leadership in defense of justice, and against those who attempt to frighten them by references to terror and slaughter. The next metaphor â€Å"†¦the fallen heroes who lie in Arlington pragmalingiuistica 19 (2011) 44-55 49 whisper through the ages. We honor them not only because they are guardians of our liberty†¦Ã¢â‚¬  evokes the respect that should be devoted to every soldier killed in Vietnam and buried in the Arlington National Cemetery as they still safeguard the freedom of the North American people. The next rhetorical choice, â€Å"On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord † conveys a much gentler tone than other politicians? rhetoric. Obama? style offers more positive meanings compared to fellow politicians and to the traditional linguistic confrontation practice in Europe and in the United States (Charteris-Black, 2005; Mussolf, 2008). For example, as far as Obama’s predecessor? s administration is concerned, Professor W. Fields (2008), expert on presidential rhetoric, posits â€Å"One of the contrasts b etween the two administrations is the care with which Obama uses language†. Indeed, Obama has sought to avoid the controversial phrase â€Å"war on terror†, mainly because of its negative anti-Islamic and anti-Arab associations (Cordesman, 2008: 36). As opposed to the frequent use of â€Å"metaphors of separation†, Obama’s â€Å"metaphor of hopeâ€Å" has been present in his speeches since his Address to the 2004 Democratic National Convention because â€Å"hope is the chance for a better world that can be produced in a society that values both strong personal and communitarian values. † (Rowland Jones, 2007: 442). 4. 2. THE CONSTRUCTION METAPHOR On the opposite extreme of bellicose analogies, the structural metaphor POLITICAL ACTIVITY IS A CONSTRUCTION is also present in Obama’s Inaugural Address. The construction analogy refers to the positive connotations of creation and building. Its contrast to the conflict metaphor is easily acknowledged in the following excerpt, â€Å" to those leaders around the globe who seek to sow conflict, or blame their societys ills on the West know that your people will judge you on what you can build, not what you destroy. † These words are a compelling example of how Obama pursues a more subtle way of communication. He addresses his opponents emphasizing the idea of building as positive and destroying as negative. The notion of construction is often used metaphorically for its anthropological features. In other words, metaphors very often refer to peoples’ everyday customs like getting up, working or cleaning. This is also true in the next passage, â€Å" starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America. † This phrase draws our attention for the several reasons: First, the idea conveyed in the metaphor â€Å" starting today, we must [ ] dust ourselves off † implies the abandonment of certain past habits to adopt new ones, and emerges from the literal meaning of removing dust from furniture. Second, it relates to the reconstruction of America as a consequence of Obama? s victory, â€Å" begin [ ] the work remaking America † In fact, Obama goes further with both metaphors as he applies the positive associations of building to a new era, the new America which has just begun with his election, and with the new policies which, in his own words, â€Å" begin and start today † The last metaphor concerning the idea of construction and its positive associations is â€Å"the levee metaphor† found in the next excerpt: â€Å"it is ultimately the faith and determination of the American people upon which this nation relies. It is the kindness to take in a stranger when the levees break†¦Ã¢â‚¬  In this passage, Obama references to the levees which were destroyed during Hurricane Katrina in New Orleans, 2005, and the solidarity showed by many Americans. 50 Barack Obama’s Inaugural Address: Metaphor and Values as Captivating Strategies to Celebrate a Presidency M. PILAR GUITART ESCUDERO Through this metaphor; Obama attempts to convey two fundamental ideas: first, the importance of citizens to their country; second, the solidarity which the American people show towards others when a setback, problem or disaster arises. . 3. THE JOURNEY METAPHOR POLITICAL ACTIVITY IS A JOURNEY is another productive metaphor in political speech (M. P. Guitart, 2005). The main idea conveyed in this metaphor is that political activity is conceived as a journey. Accordingly, Obama’s Address regards life in politics as a journey full of ways, routes, and paths, â€Å"†¦it is the surest route to our commo n good. † He also refers to â€Å"†¦the road that unfolds before us†¦Ã¢â‚¬  as an equivalent of â€Å"a double opportunity. † On other occasions, he depicts life as a progression, â€Å" this is the journey we continue today. Likewise, his references apply to the long distances walked together after having overcome difficulties, â€Å"†¦how far we have traveled. † An evident persuasive effect lies behind the unity that Obama creates with his audience. This captivating strategy of closeness is also evidenced in the next metaphor, â€Å"Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted [ ] Rather, it has been the risk-takers, the doers, the makers of things some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom. It is the metaphor of a journey where long, rugged paths are taken and shared, abov e all, by every hard-working American whereas short-cuts and easy paths belong to others. This metaphor is an obvious praise towards the people whose subsequent positive emotional reaction is predictable (Santiago, 2010). On the long journey of life itself and life in politics, a forward movement is most likely perceived as positive as in the previous phrase â€Å" path towards prosperity and freedom. †, as well as in the following two, â€Å"†¦we intend to move forward†¦Ã¢â‚¬ , and â€Å"†¦ we seek a new way forward, On the contrary, a backward movement is considered as something negative as shown in the following passage, â€Å"Let it be said by our childrens children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon†¦Ã¢â‚¬  Positive and negative associations emerge from cultural meaning. Similarly, Obama employs the positive associations of the word future re inforced by the ideas conveyed in the combination of the terms peace and dignity. At the same time, he mentions â€Å"the weakest†, women and children, in a way that everyone feels included and important, â€Å"†¦every man, woman and child who seek a future of peace and dignity†¦Ã¢â‚¬  As opposed to the notion of light, the idea of darkness is a negatively associated determinant as in the phrase â€Å"†¦our darkest hours†¦Ã¢â‚¬  to convey people? s suffering metaphorically. J. Darsey (2009) states that the potency of Obama’s rhetoric lies in the concurrence of two metaphorical journeys, his personal journey and America’s journey, especially concerning the issue of race. In this manner, the Inaugural Address represents a personal victory and communal victory, where both journeys coincide and conclude with the first Afro-American elected president of the United States of America. pragmalingiuistica 19 (2011) 44-55 51 5. THE RHETORIC OF THE AMERICAN VALUES Politics and persuasion have been closely related since ancient Greece, and the role of Aristotles ethos, pathos and logos still remains central to political discourse. Accordingly, Obamas rhetoric can be characterized as extremely empathic. In other words, he capitalizes on the appeal of ethos because he addresses his audience in a positive and courteous manner that the nation easily identifies with his views (Charteris-Black, 2005; Santiago, 2009; C. Steel, 2009). As far as Obama’s â€Å"A More Perfect Union† speech is concerned, G. Lakoff (2008) points out that itâ€Å"works via the emotional structure built into the speech and into our national ideals. † His rhetorical success can be traced in a set of particular values which G. Lakoff (2009) called â€Å"The Obama Code†. In this way, his Inaugural Address often references values conveyed in words such as responsibility, unity, caring, hope and loyalty among others. Additionally, the original values stated by the Framers of the American Constitution are the most important issue in the US political life according to G. Lakoff. Thus, from the very beginning of the Inaugural Address, Obama stresses his link to the Framers of the Constitution by saying, â€Å"I stand here today [ ] mindful of the sacrifices borne by our ancestors. † Moreover, through the use of empathic forms of address such as â€Å"We the People Obama relates the importance of loyalty to both American national forbearers, and the founding documents of the US, â€Å"†¦because We the People have remained faithful to the ideals of our forbearers, and true to our founding documents. † Signatories of the Declaration of Independence and drafters of the US Constitution are present ideologically as a driving force for the co untry, and linguistically as a metaphorical construction as shown in the next excerpt, â€Å"Our Founding Fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expediences sake. † This powerful image relates to dangerous work (charter full of perils) carried out by the Founding Fathers, and supported by the suffering and death (blood) of many courageous people. Consequently, such ideals are encouraging (light) and unforgettable. Another value referenced is a renewed notion of the American democracy, related to individual and, above all, social responsibility. A type of democracy which takes care of others as a way of â€Å" acting to make oneself, the country, and the world better because everybody deserves â€Å". protection and equal empowerment † from a moral government. Referring to the concept of framing, Obama has certainly given a renewed meaning to this word (D. Olive, 2008: 305). As expressed by Obama on CNN (2008), it implies â€Å"caring for the other† versus â€Å"extreme individualism†. Although emphasis is placed on societal respon sibility, personal responsibility is also necessary. In this way, Obama disarms the conservative criticism on liberals placing responsibility on the government and none on the individual (C. Rowland J. M. Jones, 2007: 441). Union is another value emphasized by Obama. M. S. Boyd (2009: 78) considers that â€Å"an all-encompassing message of unity [ ] makes his rhetoric more persuasive. † It is an idea of union as equivalent of inclusiveness, which applies to the issues of race and religion. Historically, race has been one of the hardest political issues to address in the United States. As 52 Barack Obama’s Inaugural Address: Metaphor and Values as Captivating Strategies to Celebrate a Presidency M. PILAR GUITART ESCUDERO Sharpley-Whiting (2008: 132) suggests, Obama’s speech on framing the race issue is a model which uses not only literal terms, but also metaphorical language. On the one hand, Obama deals with it as something that has already been overcome through his election as the following excerpt shows, â€Å"This is the meaning of our liberty and our creed why men and women and children of every race and every faith can join in celebration across this magnificent mall, and why a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath. On the other hand, the next one indicates that he believes there is still more work to be done. This thought is conveyed by the tasting of â€Å"the bitter swill† which refers to racism as a â€Å"dark chapter† in history. Obama also refers to racism with another compelling image, â€Å"the lines of tribe shall soon dissolve†. This metaphor reminds American people that racism, which has created hate and divided people, will be soon eradicated, â€Å"†¦and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help ut believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve;† As for religious values, Obama wants to make clear that every creed is welcomed in the US, â€Å"We are a nation of Christians and Muslims, Jews and Hindus and non-believers. We are shaped by every language and culture, drawn from every end of this Earth;† In that way, a broad cultural scope of the audience could be emotionally touched in a positive manner. He praises the diverse religions, cultures, and languages in a more effective way through the metaphorical image of the â€Å"patchwork heritage†, â€Å"For we know that our patchwork heritage is a strength not a weakness. † Emphasis on particular religious references may not be politically successful depending on cultural context. In the case of the Inaugural Address, overt references to Obama? s religious faith, such as â€Å"Gods grace upon us† and â€Å"the knowledge that God calls† clearly plays to the political narrative of the US. The Christian religious background that has long influenced in the congregations of powerfully effective preachers becomes present in B. Obama? s speeches (Higgings, 2009). Indeed, he has a particular rhetoric training based on the black American church, which captured the rhetorical tradition of educating people through sermons (Davidson, 2009). The following excerpt from the Inaugural Address reminds us of a religious sermon with explicit references to God and the Scriptures, â€Å"†¦in the words of Scripture, [ time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness. † Through several parallelisms such as â€Å" to reaffirm our [ ] to choose our †, â€Å" that precious gift, that noble idea † and â€Å" all are equal, a ll are free, and all deserve † the audie

Writing A Research Paper In APA Format - Paperell.com

Writing A Research Paper In APA Format Writing A Research Paper In APA Format Why are students often so concerned about citation styles? The main problem is a wide variety of these formats and different requirements that each has, which usually makes young people confused and frustrated. When you prepare an academic paper and your teacher can ask you to use APA format, it is not hard if you have the proper guidelines to do that. Do not panic! In this article, we are going to give you all the needed information and guidelines, which may help you to write a smart paper in APA format. Let’s start.The General Formatting Guidelines You Need To Know When You Work On Your PaperYou should use only white 8  ½ x 11 paper;The margins you make are usually 1 cm on the top, sides and also on the bottom;Don’t forget to indent every first word in the paragraphs one half inch;The recommended font is Times New Roman. The recommended size is 12;It’s also necessary to double space your research paper;The header of a page is so-called ‘running headâ₠¬â„¢. Where to put it? You should put it at the top of every page, so it can be easier to put it, using your word processor. You can program adding these components automatically onto each page;And something more about the running header. To create it, you should insert the number of pages on the right-hand side of your page. You don’t need to put the letters like ‘p.’ or ‘pg.’ in the front of the numbers of the pages. After that, only type the title of your work, moving it to the left. Use the capital letters here. You can also shorten your title if it is too long but on the first page, it has to be an entire version.The List Of Components Of The APA Paper Which Sections Your Paper Should Have?There are four major sections in APA papers and essays. Here they are:Title page;Abstract;Main body;Text citations and references.Title pageOn this page, there are two major pieces: title for research paper, the running head, your name (author’s name), a place where the study has taken place (institutional affiliation), and your personal notes. Remember that only a title page and a page header include the words ‘Running Head’. After these words, you need to write your title in all capitals, while other pages should not have this phrase in the page-header. Note that your title always shows the main idea of your work, and it should have neither excess words nor abbreviations. The title is always centered on your page and written in Times New Roman, size 12. What else to keep in mind? It is not allowed to underline, italicize or bold your title and, also, you should not include the names such Ms. or Dr. on your title and don’t forget to double-space all your text here like in the rest of your paper. You can type a title in one or two lines but remember that they shouldn’t be longer than 12 words. An institutional affiliation is a place attended the research.AbstractOn this page, you should begin with a ru nning title. When you are on the first line, center the word ‘Abstract’ without the excess marks, below, you need to write the main aim of your research. It has to be a summary of your experience in a particular field of study you write about. This way you represent the theme to your readers and make them familiar with the main questions of your research. You also include here your findings, the process you used, and, in the end, you add a conclusion, the summary needs to be double-spaced and it shouldn’t have more than 250 words. What else? Moreover, you can add the keywords from your paper to help the other researchers in finding this work in databases. The word ‘keywords’ should be written in italics, and after it, you need to list the keywords.The BodyWhen you work on the body of your work, start again with a running title and then write your title (without bolding, italicizing, or underlining). Write an introduction, where you show a problem and give a characterization to it. Here you can add more details and information about your research, then write a method in the new section, it should be bolded and centered. Here you need to describe the method you used in your research, show how your data was collected. In the new section, you should write about the results of your research and it is also bolded and centered – here you sum up your data and can use the graphs to show it. And in the end, you write a discussion. Like in other sections, it is also bolded and centered. Here you analyze and interpret your results, make a smart and clear conclusion and show the connections between your data and this conclusion. Write something about your hypothesis if it was confirmed or supported by your experiment. Show the limits of your study and say something about your future steps in this field of study (or about the future steps of other scientists).Text Citations And ReferencesStart a new page and write here your reference s. As usual, begin with a running title, and then, center and make bold this word, without using any excess marks. Do not use here the underlining, bolding or italicizing. Double-space all your entries and give a list of your references in an alphabetical order. Remember that every article or source that you have mentioned in your research paper, has to be referenced and it shouldn’t be without an entry. When you use citations, do not forget to mention the original source, books, and authors that you use in your paper. All words and ideas must be acknowledged in a proper way here. We hope, this article has helped you to understand how to write research papers in APA format style. These rules are quite easy. Besides, if you need some help with research paper wrting, we are ready to solve your problem!

How to Pick a College as an Undecided Major

For some students, the college search is simplified by a clear and firm vision of a future career or professional path. If you’ve spent your childhood dreaming of becoming a doctor, an artist, or a social worker, your college search will naturally be focused on schools that provide strong programming in your area of interest. For other students, though, the path remains unclear. If this is you, don’t worry about it. There are literally millions of students who arrive to college each year with an undecided major, and even many who graduate with a major yet still don’t quite know what they want to be â€Å"when they grow up†. While your college search might be slightly less focused in terms of academic program offerings, it doesn’t have to be any less focused on the dozens of other priorities that you’ll consider when choosing a college. To learn how to pick a college as a undecided major, don’t miss this post. If you’re not entirely sure what path you want to pursue, try focusing on schools that provide a little of everything. Many schools offer liberal arts programs that touch on classes in every subject area. This breadth of knowledge will serve you well, even when you eventually focus in on a single career path. After all, everyone uses core skills like math and English throughout their daily lives. In addition to liberal arts schools, you might check out schools that offer a number of different professionally focused paths in general subject areas that are of interest to you. If you’re interested in science but haven’t chosen a specific track yet, look at schools that offer a broad variety of programs within the subject area. These could include engineering, physical therapy, pharmacy, or even premed. This way, you don’t close any potential doors in your subject areas of interest. At some point during your college career, you will have to declare a major—the decision can’t be put off indefinitely. At some colleges, however, you don’t need to declare a major until the end of sophomore year. Choosing a school like this allows a little more time for exploration before you need to focus in on a single area of study. Our Early Advising Program helps students in 9th and 10th grade discover their passions and build strong academic and extracurricular profiles to succeed in high school. Putting off your major declaration can actually be a really smart choice. Even students who think that they have a clear idea of their career path as early as high school might find more exciting options as they explore collegiate course offerings. In fact, a study published by the journal Inside Higher Ed that students who declare their majors late or even change majors during college have a higher graduation rate than those who declare early. In light of this study, some colleges are actually changing how students declare their majors. At Georgia State University , students now select a â€Å"meta major† before focusing on an actual major. A meta major is essentially a broad subject area in which students take classes that will eventually count towards a more specific major. For example, a student who wants to become an accountant would enroll in the business meta major and take classes that lead towards a career in business. If that student later decided he or she would rather work in management, the classes accrued in the business meta major would still count towards his or her new track. This change has led to 32 percent decrease in the number of major changes among undergraduates at the University, so it’s clear that delaying a major declaration might indeed be a smart thing to do. Open curriculum schools are schools without a core curriculum, meaning that there are no mandatory courses outside of your major requirements (there may, however, be a single freshman seminar requirement to focus on developing college writing skills). Often at these schools, students are also allowed to wait until the end of their sophomore year to declare a major.   In this way, students have much more control over the classes they choose to take. This is a relatively new trend in higher education and reflects the broadening skills often required in a workplace. Of course, there are still some requirements that will drive your course selections if you choose an open curriculum school. For one, you’ll still need complete your major requirements. If you don’t, some open curriculum schools may grant you a bachelor’s degree in â€Å"Liberal Arts,† but not majoring in any subject is still seen as a last resort; you are expected to major in something. At these schools, you will also to still need meet prerequisites to take upper level classes. That means you’ll have to take introductory classes in certain subject areas in order to advance.   If you’re interested in schools that offer an open curriculum program option, here is a list to get you started. Some schools are not totally open curriculum, but offer more freedom than most. Those technicalities are noted in parentheses: University of Rochester   (must take 3 courses in 2 fields outside of your major) Vassar College   (has a foreign language and quantitative course requirement) Wake Forest University   (has a special open curriculum program, but not for all undergraduates) Finally, keep in mind that your future major or career path is only one small part of how you choose a college. Ultimately, your own experiences and your education beyond college will do more to shape your future career than your college major. As such, there are many other priorities that you will want to consider when choosing a college. These might include things like geographic location, class sizes, extracurricular offerings, student services, and more. To learn more about the other factors you should consider when choosing a college, check out these posts: If you’d like some more help focusing in on potential majors or career paths, or choosing a college without a firm plan for the future, consider the benefits of the Near Peer Mentorship Program , which provides access to practical advice on topics from college admissions to career aspirations, all from successful college students.

Brain Development Research Paper Example | Topics and Well Written Essays - 750 words

Brain Development - Research Paper Example Brain functions through activity of neural circuits. These circuits are formed from the fetal period and throughout the life by forming synapses in a process called synaptogenesis. The necessary neutrons that a brain will have until death are almost present in a new born baby's brain. During the development stage 250,000 neutrons are added per minute. The brain grows after birth by increasing the size of the neurons and consequent increase in number of supporting cells. The weight of the brain of the newborn is approximately 300 grams. Brain weight increases with age and achieve mature weight between six and fourteen years of life. The baby's brain moulds itself in response to the demands of the surroundings. The child's brain is an amazing learning engine. A child learns to do everything step by step in his growing stage. Children acquire language in a fast pace. It is found out that a baby reacts to language with his complete brain until he is one year old. Brain imaging studies suggest that the brain continues to develop through adolescence and into young adulthood. During adolescence, the parts of the brain that are liable for expressing emotions and for seeking enjoyment tend to mature sooner than the regions of the brain that control impulses, reasoning and decision making. The adult brain is related mostly to the human intellect. The modern science admits that emotions are fundamental to the general mental health. Recent studies show that brain produces new neurons even at the age of seventies. The normal aging process leaves most mental functions unharmed, and even provide the brain with unique advantages that form the root of wisdom The 'Edwin Smith Surgical Papyrus', written in the 17th century BC, has the earliest recorded reference to the brain. Hippocrates believed the brain to be the seat of intelligence. Studies of the brain became more sophisticated after the invention of the microscope. In the late 1890s Santiago Ramon y Cajal and Camillo Golgi suggested the neuron doctrine, which established that the functional unit of the brain is the neuron. Related studies by Paul Broca suggested that certain regions of the brain were responsible for certain functions. Modern researches are ongoing to show that distinct areas of the cortex are activated in the execution of specific tasks. The advance in neuroscience in the last 10 years is ahead of that has made ever since the studies of brain began. let us try to brief the current trends in the studies of brain. A child gets adapted to the environment at his birth, due to the presence of abundance of the neural circuit in his brain. Healthy brain cells will die if they don't have to perform during the critical periods of a child's developmental years. Each element of a picture which we see is sent to different parts of the brain for processing. The human brain's capacity is best standardized by the number of connections that develop among its billions of brain cells. Different neurological and behavioral differences come out in the early developmental stages and continue throughout a lifetime. Neuro-biological differences mostly causes many of the gender-specific patterns in learning and behavior. Immobility is unable to get along with complex learning experiences. Continual stress and fear can lead to the physical destruction of neurons in the hippocampus, a sub-cortical structure that plays an important role

CORPORATE STRATEGY Essay Example | Topics and Well Written Essays - 3500 words

CORPORATE STRATEGY - Essay Example However, the recent Cola-wars forced the company to change its strategy and look beyond the carbonated drinks. The company has undergone massive restructuring and found healthier alternatives to meet the challenges that globalization posed (Jonash, Koehler, Onassis, 2007). The purpose of a true strategy is to master the business environment by understanding and anticipating the actions and strategies of the competitors. Competition is intense in markets without barriers. Competitive advantage that a firm has must be such that it is difficult to duplicate. In other words, a must have some differentiating factor. According to Greenwald and Kahn (2005) the three factors that generate competitive advantage include customer captivity, proprietary technology and economies of scale. Pepsi’s strategy demonstrates a deep understanding of markets and identifying unmet customer needs, identifying existing and potential internal capabilities that could be used to leverage differentiation, clustering innovation opportunities around a strategic platform and investing in innovation and executing on the strategic growth platforms and the opportunities (Jonash, Koehler, Onassis, 2007). Pepsi has entered emerging markets which have opened up their economies. Thus PepsiCo has been following a differentiation strategy, which according to Johnson and Scholes, seeks to provide products or services unique or different from those of competitors in terms of dimensions widely valued by buyers (Business Strategy, 2002). Organic growth refers to the long-term strategy of the company, apart from enhancing its core strength and vitality (Porter, 1979). Although Pepsi has been concentrating on the core growth but in the past five years it has continues to pursue its strategy of growth through acquisition. As a long-term strategy, PepsicCo had entered the sports drinks market through the

Review of Literature Essay Example for Free

Review of Literature Essay According to the World Health Organization, â€Å"Health promotion is the process of enabling people to increase control over, and to improve, their health† (2014). It is no surprise that a large cause of death in the United States is often a combination of genetic and environmental factors, as well as lifestyle choices (Chiverton, Votava, Tortoretti, 2003). Health promotion has always been apart of the nursing profession, but the push toward health promotion is larger now than ever before. In regards to health promotion, this essay will examine the purpose of health promotion in nursing, the evolving roles nurses will take on and how nurses can effectively implement teaching of health promotion in patients. Purpose of Health Promotion In light of the new health care reforms, preventative care is becoming the new gold standard of health care. Community-based care has much more emphasis than it ever has in the past. As patient acuity continues to rise, the need for better community-based care and health prevention education has never been clearer. Promotion of wellness is one of the main curriculum taught in nursing education and is also built into the job description of the nursing profession. Nurses are able to have more interactions with patients than any other health care discipline, which helps provide the opportunity of forming a trusting relationship with the individual. Creating this type of relationship gives nurses the opportunity to teach patients important health promotion strategies that are tailored to each individuals needs. The main goal of health promotion is to help promote a long healthy life free from preventable diseases. Read more:  Assess Individual in Health Care Essay Nursing Roles and Responsibilities Evolving in Health Promotion Due to many changes in health care over the years, nurses do their best to  keep up with the many demands of their job description. Unfortunately, a lot of the time this means health promotion education does not get the deserved attention it should. New care models must focus on keeping individuals healthy to avoid getting caught up in the vicious cycle of managing and treating illnesses, which leaves no time for health promotion (Chiverton et al., 2003). In the past, nurses have educated patients on how to manage illness once the illness has been diagnosed. The new goal of nursing is to assess patients for risk factors, identify and then educate patients on how to transform their lifestyle to lower their risk of being susceptible to identified illnesses. In order for nurses to become successful in health promotion, they must first become an effective educator. One part of becoming an effective educator is being able to evaluate the retention of information by the individual. If information is not being retained, the nurse then needs to reevaluate teaching methods and create a new plan centered on the patients needs. Making sure patients understand information is a vital part of a nurse’s job, this ensures patients have the knowledge needed to lead a healthy lifestyle and avoid illness. Implementation Methods for Health Promotion When implementing health promotion it is necessary to set objectives through clear communication. Using medical jargon when teaching someone with little health care background knowledge may lead to ineffective teaching and poor patient outcomes. Once the objectives of teaching are clear and information has been taught to the individual, the nurse should then assess if the individual was able to retain the information. Teach-back method is a positive way to evaluate if the individual was able to understand what the nurse has taught. Health promotion teaching should not end with the initial teaching. Follow-up conversations should be had between the nurse and patient to evaluate positive or negative outcomes since first teaching sessions. From there, the nurse can then provide feedback and reinforcement of initial teaching if necessary. Continual monitoring and encouragement may be needed from the nurse in order to reach set health promotion objectives. Levels of Health Promotion Prevention Within the realm of health promotion there are three levels of prevention; primary, secondary and tertiary prevention. Primary prevention is used before there is any disease present in individuals and focuses mainly on health promotion. Examples of primary prevention could be visiting a primary care physician regularly, receiving immunizations and becoming educated about physical activity. The main goal within this level of prevention is to create awareness within individuals and decrease vulnerability to illnesses (Edelman, Kudzma Mandle, 2014, p. 11). Primary prevention is most likely to produce positive outcomes if education is started at a young age (Doering, et al., 2014). Not all illnesses are preventable, and that is where secondary prevention plays a key role. A common example of secondary prevention includes regular health screenings to promote early detection and treatment of illnesses such as breast cancer. Secondary prevention can also be used for those with illnesses th at could have been prevented at the primary level like a heart attack. The goal of this level of prevention is early detection of illnesses to limit the amount of disability the illness may cause (Edelman, et al., 2014, p.15). Secondary prevention is pivotal in the adult population, and for this reason has become highly studied by nurse scientists (Tingen, Andrews, Stevenson, 2009). Finally there is a tertiary level of prevention, which is used when there is permanent disability or damage from an illness. An example of tertiary prevention could be regaining mobility to a livable level of functioning in an individual who has suffered from an amputation secondary to uncontrolled diabetes. The goal at this level of prevention is to rehabilitate a person to a â€Å"useful place in society† (Edelman, et al., 2014, p.15). Tertiary prevention usually includes a combination of self-help and professional help (Quick, Wright, Adkins, Nelson, Quick, 2013). Providing the disabled individual with resources and services is essential to help enable them to reach their highest level of recovery and functioning. Conclusion Health promotion will continue to be an important role in the nursing profession. Being able to effectively educate patients and create individualized plans will help each patient reach optimal outcomes. Finally,  understanding the different levels of health promotion, and starting education at a young age is ideal for positive patient outcomes. References Chiverton, P. A., Votava, K., Tortoretti, D. M. (2003). The future role of nursing in health promotion. American Journal Of Health Promotion, 18(2), 192-194. Doering, N., Hansson, L. M., Andersson, E., Bohman, B., Westin, M., Magnusson, M., Rasmussen, F. (2014). Primary prevention of childhood obesity through counseling sessions at Swedish child health centres: design, methods and baseline sample characteristics of the PRIMROSE cluster-randomised tri. BMC Public Health, 14(1), 1-24. doi:10.1186/1471-2458-14-335 Edelman, C., Kudzma, E., Mandle, C. (2014). Health Promotion Throughout the Life Span, 8th Edition [VitalSource Bookshelf version]. Retrieved from http://pageburstls.elsevier.com/books/978-0-323-09141-1 Quick, J., Wright, T. A., Adkins, J. A., Nelson, D. L., Quick, J. D. (2013). Tertiary prevention for individuals: Healing the wounds. Preventive stress management in organizations (2nd ed.). Washington, DC US: American Psychological Association. doi:10.1037/13942-012 Tingen, M., Andrews, J., Stevenson, A. (2009). Primary and secondary tobacco prevention in youth. Annual Review Of Nursing Research, 27171-193. doi:10.1891/0739-6686.27.171 World Health Organization. (2014). Health promotion. Retrieved from http://www.who.int/topics/health_promotion/en/

Explain Why It Is Impossible To Derive An Analytical Formula For Valu :: essays research papers

Explain Why It Is Impossible to Derive An Analytical Formula For Valuing American Puts. Explain why it has proved impossible to derive an analytical formula for valuing American Puts, and outline the main techniques that are used to produce approximate valuations for such securities Investing in stock options is a way used by investors to hedge against risk. It is simply because all the investors could lose if the option is not exercised before the expiration rate is just the option price (that is the premium) that he or she has paid earlier. Call options give the investor the right to buy the underlying stock at the exercise price, X; while the put options give the investor the right to sell the underlying security at X. However only America options can be exercised at any time during the life of the option if the holder sees fit while European options can only be exercised at the expiration rate, and this is the reason why American put options are normally valued higher than European options. Nonetheless it has been proved by academics that it is impossible to derive an analytical formula for valuing American put options and the reason why will be discussed in this paper as well as some main suggested techniques that are used to value them. According to Hull, exercising an American put option on a non-dividend-paying stock early if it is sufficiently deeply in the money can be an optimal practice. For example, suppose that the strike price of an American option is $20 and the stock price is virtually zero. By exercising early at this point of time, an investor makes an immediate gain of $20. On the contrary, if the investor waits, he might not be able to get as much as $20 gain since negative stock prices are impossible. Therefore it implies that if the share price was zero, the put would have reached its highest possible value so the investor should exercise the option early at this point of time. Additionally, in general, the early exerices of a put option becomes more attractive as S, the stock price, decreases; as r, the risk-free interest rate, increases; and as , the volatility, decreases. Since the value of a put is always positive as the worst can happen to it is that it expires worthless so this can be expressed as where X is the strike price Therefore for an American put with price P, , must always hold since the investor can execute immediate exercise any time prior to the expiry date. As shown in Figure 1,

Professional Roles and Values

Professional Roles Running head: Professional Roles and Values 1 Professional Roles and Values Jennifer Kelso, RN Western Governor’s University Professional Roles 2 Professional Roles and Values The nurse supervisor has the responsibility of coaching all of her staff members in the importance of utilizing her team members to provide the most holistic care for patients. As a nurse supervisor it is important to recognize when a team member is struggling with this concept and to provide the proper leadership and mentoring so that the most best possible patient outcomes can be consistently realized.The nurse supervisor must provider leadership and confidence to try to guide her staff in utilizing available resources to achieve the goal of optimal patient care and outcomes. Promoting Interdisciplinary Care To promote interdisciplinary care the nurse supervisor must find a way to engage her staff in the concepts of team building and how to utilize each member of the healthcare team and the unique contributions that they bring to patient care. One effective way that I have experienced this personally is with team building exercises. In the clinic where I work as a registered nurse we have weekly team building exercises.These exercises provide a regular opportunity to further get to know one’s co-workers outside of the daily rigors of patient care. At my current job I have participated in races, games and scavenger hunts, among other activities. These activities bring an element of fun and stress relief to what might otherwise be another mundane meeting, while at the same time promoting team cohesiveness and friendship. I would recommend that the nurse supervisor provide time in the weekly or monthly schedule for her healthcare teams to meet together to discuss and participate in team building exercises.Setting aside time for all of the staff in the clinic to meet come together and engage in team building activities will help improve cohesion of the staff , improve communication and help to build comradery. Professional Roles Another technique that the nurse supervisor can use to promote the advantages of interdisciplinary care is to discuss with and demonstrate to her staff how team based healthcare achieves better patient outcomes. The nurse supervisor can present case studies during team meetings and ask staff to problem solve how different members of the team can be utilized to address the patients’ needs.These types of exercises can be used to remind staff of the resources that are available to them in the clinic. All the members of the team, from the nutritionist to the 3 social worker, bring their talents and strengths to the table. Being able to help staff recognize the value in utilizing their fellow team members and to appreciate what those team members offer in the way of enhancing patient care is vitally important. Another approach to try in engaging Ms. W in interdislipnary care is to spend some time mentoring her . The nurse supervisor can set aside time dedicated to coaching Ms.W regarding the benefits of a team-based approach to patient care and how to implement this concept in her own practice. Some of the benefits of interdisciplinary care include improved patient health outcomes and overall patient satisfaction in the quality of the healthcare received (Mitchell, Hall & Gaines, 2012). One way she could mentor Ms. W is to shadow her in some of her appointments and provide support and guidance to her as she learns how to utilize the resources available at the clinic. The nurse supervisor could also involve Ms.W’s colleagues by having her shadow another provider and observe a few appointments where the provider utilizes the other team members and to provide concrete examples of how this practice benefits the patient. It is important that the nurse supervisor address these issues with Ms. W in a caring and supportive fashion with the intention of improving the quality of healthcare a nd continuity of care that each patient receives. Professional Roles Delegation and Teamwork To promote delegation and teamwork within the clinic, the nurse supervisor must ensure 4 hat her staff recognizes how vitally important these are to the patient care that they provide. The nurse supervisor needs to promote these practices in the functioning of the clinic every day. Weekly staff meetings are a place where everyone can come together and discuss what did and did not work well in the clinic for that particular week. This is one way to increase communication between staff members. Fostering open communication and providing an environment where everyone’s voice can be heard is very important during these meetings and could be considered one of the major responsibilities of the nurse supervisor.When employees can begin to appreciate the benefits of an interdisciplinary approach and can recognize the potential of such an approach for improving patient outcomes then it will be natural that they would want to continue using this approach. A nurse supervisor must be present to answer staff questions and to help guide them in this process while taking advantage of opportunities to help staff recognize that the interdisciplinary approach is improving patient care. When the nurse supervisor approaches Ms. W regarding delegation and team work, it is important that she utilizes the concepts mentioned above.The nurse supervisor can begin the conversation by recognizing and affirming the difficulties that Ms. W must be having with trying to provide healthcare for Ms. R, who presents with many barriers to care. Inquire of Ms. W what she sees as the barriers that Ms. R has to being compliant with her plan of care. Problem solve with Ms. W in a supportive and open-minded manner regarding various resources the clinic has available to help this patient. Arrange to have a clinic meeting with the other members of the staff and discuss Ms. R’s circumstances and ha ve each team member discuss what they bring to the table to help this patient.It is important that the nurse supervisor try to help Ms. W Professional Roles understand that there is support available to help her care for Ms. R and that acknowledging and utilizing the other team members in the clinic will not only help lessen the load on Ms. W, but will also provide more comprehensive care to Ms. R. Responsibility Ms. W has a responsibility to understand that when she delegates tasks to other staff in the clinic that she is doing so appropriately and safely. When Ms. W delegates any form of the patient’s care it is important that Ms.W recognize that she is legally responsible to ensure that the person that she delegated the task to is competent. Ms. W must make sure that she is delegating the right task, under the right circumstances, to the right person under the right directions with the right supervision (Anthony & Vidal, 2010). It is important that Ms. W consider the finan cial implications of delegation and whether she is being a good steward of clinic resources (Weydt, 2010). A nurse needs to be aware of the cost of services and supplies and to always strive to not be wasteful with healthcare resources.One way a nurse does this is through delegating work to a qualified staff member who can safely do the task and still achieve desired patient outcomes (Weydt, 2010). It is very important to recognize that there are limited healthcare resources and the nurse must be able to efficiently coordinate patient care in an effective and responsible way that maximizes patient outcomes (Weydt, 2010). Trust and open communication are the landmarks of all good relationships and it is no different in a professional relationship. Open communication and trust are vitally important for Ms. W and the staff to have to be able to work effectively as a team.The nurse and the 5 supporting staff must work together and have respect for and trust in each other and what unique contributions that they bring to the patient’s care. Professional Roles To properly delegate the right task to the appropriate supportive staff, Ms. W must consider if the person that she is delegating to is qualified and has the appropriate skill set to perform the task. It is important that Ms. W consider whether the task requires any nursing judgment, assessment, or licensure to be safely carried out, as these kinds of tasks cannot be 6 delegated to supportive staff (Weydt, 2010). Ms.W must be able to trust and have confidence in the skills of the supportive staff (Weydt, 2010). Different resources that Ms. W can use in the clinic to help with the delegation process is to ask to see the job descriptions of supportive staff to see if the task she is asking the staff member to perform fits in the job description. She can also accompany the support staff when they are helping patients to ensure that she is comfortable with their skills. She can also look up her nurse practic e act of her state and review the legal and ethical implications of delegation to ensure she is upholding the standards.Ms. W must ensure that the care she is delegating to another team member is under the right circumstances. It is imperative that Ms. W consider the current circumstances that the patient is in. Ms. W must assess the patient’s current health situation and then decide if it is safe, appropriate, a good use of clinic resources and in the patient’s best interest to delegate a task to a supportive staff (Weydt, 2010). To delegate to the right person Mrs. W must consider the qualifications of the supportive staff that she is delegating to. Points that Ms.W must consider include the job description, experience, years of practice and competency of supportive staff (Weydt, 2010). If the supportive staff is inexperienced or has not proven that he or she can safely perform the assigned task then Ms. W should not delegate as it would not be safe. When Ms. W does deem that the task that she would like the supportive staff to do is safe she must also provide adequate supervision. Ms. W must be available and accessible to support staff that she delegates to in case there are any issues that may come up (Weydt, 2010). Ms. W must continueProfessional Roles to assess the patient’s response to care provided by supportive staff and be prepared to intervene appropriately if needed. Ms. W must consider and implement the principles mentioned above if she is to delegate patient care to supportive staff in a safe, effective and appropriate manner. Referrals. Ms. W needs to also take into account the above principles when making referrals to other health care providers. When making referrals, Ms. W must ensure that she is referring to a provider that has the skills and appropriate experience to care for Ms.R’s needs (Maji, 2009). Ms. W will need to consider what care that the patient needs from the referral to another health care provider a nd then monitor Ms. W’s response to the treatment. It is Ms. W’s responsibility to ensure that she is following Ms. R closely and to ensure that she is benefiting 7 medically from being referred outside of clinic (Maji, 2009). It is Ms. W’s ultimate responsibility to provide safe and competent care to the patient and delegating or making referrals is never something to be taken lightly; it must be done in a safe and effective manner. Resources.As a nursing supervisor it is imperative to support providers and staff with learning resources that are available to find out more information that will aid them in their jobs. Ms. W would benefit from going to her state board of nursing to find out more information regarding delegation. Another readily-available resource is the American Nursing Association’s website, which contains articles regarding delegation and how to implement it into her practice. Every state also has a Nurse Practice Act and Ms. W should be very familiar with and quite capable of following the standards put forth by this act.Delegation opportunities. In the assigned case study there were many support staff that Ms. W could utilize to provide optimal patient care. Ms. R has many barriers to care that make it more difficult for her to be compliant with her plan of care. Ms. R is a Latina and would benefit greatly from having someone communicate with her who is familiar with her culture. It would Professional Roles 8 benefit Ms. R to work with the Latina social worker on staff at the clinic to help this patient with transportation issues and also to help find additional resources in the community that could help this patient once the baby is born.As the patient is not responding when Ms. W is speaking with her, it must be considered that this patient does not understand English very well and possibly cannot read English. As the patient is developmentally delayed it may be more difficult for this patient to have a full un derstanding of her plan of care and be able to follow her provider’s recommendations. Again, Ms. W would be wise in utilizing the Latina social worker who can speak Spanish and also write detailed instructions in Spanish.In order to help this patient prepare for labor, delivery and postpartum care, Ms. W can have the LVN on staff with training in labor and delivery, prenatal care, parenting and infant care to aid this patient in preparing for the birth and infant care of her baby. In providing continued care and support for this patient, the nurse who specializes in community health nursing would be ideal to work with this patient in ensuring that she is taking advantage of any community resources that are available to help this patient and her newborn infant.It would be important to ensure this patient has an understanding of how to properly care for herself and her baby since she is developmentally delayed. Utilizing all support staff and the different services that they of fer can ensure that this patient is receiving culturally appropriate, comprehensive, and excellent interdisciplinary care. Professional Roles References Anthony, M. , & Vidal, K. (2010). Mindful communication: a novel approach to improving delegation and improve patient care. The Online Journal of Issues in Nursing, 20(2), Retrieved from 9 http://www. ursingworld. org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJI N/TableofContents/Vol152010/No2May2010/Mindful-Communication-andDelegation. html Maji, A. (2009, June 30). Referrals, consultations & collaboration in nursing care. Retrieved from http://voices. yahoo. com/referrals-consultations-collaboration-nursing-care3665053. html? cat=4 Mitchell, P. , Hall, L. , & Gaines, M. (2012). A social compact for advancing team based highvalue healthcare. Health Affairs Blog, Retrieved from http://healthaffairs. org/blog/2012/05/04/a-social-compact-for-advancing-team-

Advertising and Stereotype Essay

Introduction: Good morning Ms McCurdy and class, everyday, from watching TV program to reading magazines, we are amazed with a big range of advertisements. Businesses spend heaps of money on creating advertisements to promote their products. Promoters not only create the advertise technique, symbolic and written codes but also stereotypes, which are commonly used. Stereotype is everywhere and usually majority focuses on woman. In ancient world, they usually stereotype woman as the person always stands behind men’s back but nowadays, woman often said to become stronger and successful. I have chosen an ad, which advertises for Maybelline lipstick products. The ad is a typically example to analyse about the stereotypical strong, successful and beautiful woman. Brief analysis symbolic aspects: The ad is made up of two parts, the left hand side and the right hand side. On the left hand side is a female model with a big brown pair of glasses, who is using Maybelline lipstick. And on the right hand side is the feature of the actual products and some of its introduction. As you may notice the setting, the ad is not divided into 2 equal halves but 1/3 and 2/3. When drawing or designing, designers usually avoid dividing their graphic because it will make the picture balanced and there is no focus point. If the designer makes the picture of model and the products equals, the readers would not pay attention on neither left hand side nor right hand side. Further more, we, readers usually tend to look at a subject from left to right. That’s why the designer arranges the model on the left and products on the right. So that when we look at the ad, we will eventually espy on the model’s lips with shiny colour and after that, a question immediately jumps into our heads is why her lips look so attractive. The answer will be revealed when we see the liquid glossy lip colour on the right hand side. This technique is called â€Å"transfer†, which is an idea that suggests us the positive qualities. As well as that, we might see that the model is wearing glasses. She must want to be fashionable but she wears light make up. Why.. She must put on mass of make up to be more attractive. The reason is because the producers want us to pay attention on her lips and the eyes are said to be the windows to soul. Therefore, they will attract more attention than the lips do, they should cover the eyes, so that we will focus on her dazzle lips. On the right bottom corner is the product in which the promoter is trying to persuade their customers to buy. Placing it beyond the pink bubble, it denotes that Maybelline lip colour is magical and there are many different colours. Colour is also an â€Å"ingredient† of a catchy advertisement. It is one of the major strategies in drawing the target audience’s eyes towards the design space, and then appealing their emotions to buy their products. Brown is a warm neutral colour. It presents for steadfastness, simplicity, friendliness, dependability and health. They choose brown as the main colour to match with the colour of products and model natural skin. Every feature such as glasses cloth and model make up all match with the brown background. Brown is believed to connote a kind, strong and determined woman. Technical Aspects: The ad applied low camera angle since they try to stereotype a powerful and successful woman. Additionally, her posture and gesture also affect the success of the ad. If the model is smiling brightly, it will reflect that the product make you look cute rather than sexy. If the model’s face is on eye-level, the ad has nothing mysterious or seductive. Words: Moreover, language is also a significant point that contributes into a good ad. On the top right hand side of the ad, there is a sentence that written in white capital letter said: â€Å"At the click of a wand! Concentrated shine perfectly defined fall under its spell† They use metaphor in this sentence. The lipstick is said to be a magic wand that when you click it, the shiny liquid from it will fall on your lips like you make a spell on it. I think Maybelline has an impressive slogan. It is â€Å"maybe she’s born with it. Maybe it’s Maybelline†. Really? Can you be born with a brown shiny dazzle lips? Can you be born with mass of make up, that call Maybelline. No, you cant, the producer uses another pun here, where it uses hyperbole to say that woman need cosmetic to fulfill and maintain their beauty. Stereotypes have been used: This advertisement stereotype a feisty woman, who still look beautiful even she wears plain make up. However, she still needs to wear lipstick to maintain her exquisiteness. The stereotype in this ad is appropriate for woman, who is in age of 25 – 30 because they usually be said as grow-up woman, they experience the life and become stronger but they are still woman indeed, still want to take care of their beauty along with the time is gone. Effectiveness of the advertisement and the sale pitch: The question that advertisement create towards target audiences is should they buy this products or not? What are their advantages if they purchase it? The promoter saying that if you buy the products, you will be noticeable in the crowd without being called a â€Å"plastic doll† with expensive cloth and â€Å"heavy† make up on your face that hide your true person. I believe that this Maybelline’s lip colours advertisement is very effective in numerous ways, like hiring an international model, Deepika Padukone, to be the ‘perfect woman’ in the design space. She is glamorous with her natural brown skin. This is a good ad, which stereotype another view-point of people towards female, where female is no longer weak and depend on male but determine and successful. Conclusion: In conclusion, not all females are seductive and a subservient object for men but I believe that everyone has their feisty heart and the beauty inside them. Stereotypes are assumption; they are not 100 % true. So don’t let it make you feel bad or not good enough compare to other people.

How does Golding portray outsiders Essays

How does Golding portray outsiders Essays How does Golding portray outsiders Paper How does Golding portray outsiders Paper Essay Topic: Literature The Outsiders The way in which Golding portrays outsiders is to make them obvious characters. In fact the first notable characters we meet are all outsiders, with one possible exception. First there is Ralph, from the start we know Ralph will be something special in the book as Golding portrays him as different. His golden body and general physical appearance set him aside from the rest of the boys. Throughout the novel, Ralph remains exempt in some way from the group. Initially he is the leader, making the decisions, calling the shots, generally he is not one of the mob. While he is acting on their behalf, he is also on a different level, the chief level, and so above them due to his authority. Secondly we are introduced to Piggy. Physically Piggy is very obviously an outsider, he has fat and ass-mar(asthma). But he is also a lot different to any of the other boys on a different level, he has an outstanding intellect. It is Piggy who devises calling the meeting, and also Piggy who has the brains behind Ralphs leadership. Very obviously Piggy is an outsider right from the first meeting, where he is dubbed first Fatty and then after prompting from Ralph Piggy. Here it is shown that he is the first true outsider, as he has no true alliances, not even with Ralph. Our third outsider is Simon. In Jacks perfectly ordered choir, Simon is the only one who faints, the only one who lets the side down, Hes always fainting. He is little respected by the rest of the group who snigger at his paleness. Simon remains throughout the book the mystic one. He is set apart by his desire to think and be alone, to philosophise and reason things out. It is whilst he is doing this that he realises the truth about the beast, and is killed trying to impart this knowledge, almost like witch trials. There are two possible outsiders with very big question marks over their heads. These are Roger and Jack. Roger is the evil force on the island, quietly evil and malevolent, but much more so than Jack. Roger sharpened a stick at both ends, and it is Roger who kills Piggy with the rock, even thought Jack does claim the kill. This sets him apart from the other boys by sheer virtue of his evil qualities. Jack is also a possible outsider as he is the main contender for Ralphs leadership, and finally the chief. He becomes the new leader, his reign of tyranny is unopposed, but would it have continued so? We dont actually know, but he was one, the ones suffering were many, in this way he becomes the outsider. When Jack does set up the second colony we are shown literally that Ralph and Piggy are outsiders. They are living at the other end of the island, away from the tribe, away from the meat and fire. They are not alone however initially there is also Samneric, but the tribe seizes them. All the outsiders also have an unfortunate tendency to die. Perhaps here Golding is trying to tell us something, about, maybe, racial disagreements. Minorities are often, though not always victimised, and perhaps that is what Golding is trying to portray here, that it is wrong, and the real barbarians are the ones doing it. One other essential thing about Goldings outsiders is that they are not really that odd. They arent murderers or insane, they are normal, if there is such a thing. They are the kind of people you meet on the street, but placed in some rather compromising circumstances. Ralph especially is the epitome of this, very normal, athletic, not especially dumb or bright, but he is a definite outsider because the society around him makes him one. This is reminiscent of both Frankenstein making his monster and Joanne Harris Chocolat in which Roux, although a fine upstanding well-intentioned person is believed to be a nasty piece of work due to his social background. Goldings message is fairly clear, what makes an outsider is the way society judges them, wether it be on their clothes, brains or physicality. It is not the outsider who needs to be wrong, but the society in which they lives needs to deem them wrong. Thus are so many perfectly good people ruined by the prejudgement of others.

Economic History Essay Example | Topics and Well Written Essays - 2000 words

Economic History - Essay Example Some believe that the living standard of the common worker fell during the revolution, while others are of the view that it rose and everyone was better off. This essay will try to review the factors that contributed to the industrial revolution to be adopted first of all by England, rather than by any other European country. Though it is hard to pinpoint, but most historians agree that the Industrial Revolution basically originated in England with a series of social and technological innovations. Between 1760 and 1860, the progress in technology and education and an increasing capital stock, transformed England into the workshop of the world. This transformation came to be known as the Industrial Revolution, which gave rise to the income of not only its people; but as its effects spread, to the rest of the Western world as well. Historians also agree that this revolution was one of the most important historical events, making it possible for a rapid transition to the modern age, but disagree with the different aspects of this event. A question that really interests economic historians is that why did the eighteenth century industrial revolution start in Europe rather than in any other part of the world, like France and China or India. Though numerous factors like ecology, government and culture have been suggested but some historian argue that as China and Europe were similar in the 1700s, the crucial difference which resulted in the Industrial Revolution in Europe were the sources of coal and other raw material near the manufacturing centers. This allowed Europe to economically expand in a way China could not. Some also credit the difference in the belief systems as Europe focuses on the individual, while the Chinese beliefs are centered round relationships between people. Similarly, India was spilt up into many kingdoms, each fighting for supremacy. Its economy was dependent on cotton and agriculture and technological innovations were completely non-existent. The palace treasuries with huge amount of wealth, was easily moved to Britain making it more convenient for England to use it as needed. England also had huge natural financial profits which it gained from its many overseas colonies. Moreover, the aristocracy in continental Europe believed that as compared to the common people, they were born with higher virtues and the pursuit of money was a characteristic of lower class. The capitalistic and mercantile in England as well as the whole of Europe was achieved by the middle or the non-aristocratic classes. 'Why was England First:' According to Crafts (1977) the comparative approach to the two problems posed by the Industrial Revolution are why the breakthrough took place in Western Europe, and within Europe, where and when did it occur. It provides valuable insight into the economical growth from the general perspective and a better understanding of England's economic growth from the aspect of the Industrial Revolution. Crouzet (1967) is also of the view that this comparative approach can be greatly helpful for those economic historians who are particularly interested in the key problem of growth. And by systematically comparing the

The Cold War Coursework Example | Topics and Well Written Essays - 500 words

The Cold War - Coursework Example During the Cold War where communism spread rapidly in Eastern Europe, China, and Korea the United States were forced to increase noticeably its defense spending. As a result of this increase the power of Military-Industrial complex grew which led to the growth of the middle class in the United States. The US foreign policy and its effect of domestic policy are given below. On March 12, 1947 while addressing the Congress President Harry Truman put forth The Truman Doctrine, "The United States will defend free people and their free institutions at any place at any point in the world where outside communist aggression threatens that nation's internal stability."The Truman Doctrine led to US following a Policy of Containment to deal with the spread of communist regimes, and the policy required the US to react to Soviet initiatives. This policy gave the president too much military power too and since the Truman Doctrine, many US military actions have been undertaken by and with the backin g of a presidential address. Because the need of the quick and on time response to the foreign crisis cannot be undermined and left unattended until the congress decides, example, after the Japanese bombing of Pearl Harbor in 1941, President Roosevelt appeared before Congress to request a declaration of war.